To develop and deliver two executive reports on:

• The current Mexican business environment for a foreign company of your choice, either hypothetical or real, that intends to enter the Mexican market.
• The current international business environment of a specific region of the world, for a Mexican small business (PyME) that is considering an international expansion.

Part 1: Defining your business persona:

You will choose the name and branding of your consulting firm, which will be based in the state you currently reside, and your focalized expertise by international region and industry.

Part 2: Choosing your clients:

Here you will select both of your clients for this project, either hypothetical or real ones. First, a company headquartered abroad that is currently exploring the idea of entering the Mexican market for their product(s) or brand(s). Second, a real Mexican small business (PyME) of your choice (preferably from your own community) that is ripe for an international expansion. Both selections will be accompanied by a general description and an analytical justification.

Part 3: Analyzing the respective environments:

Next, you will do an extensive research based on th theoretical concepts reviewed in this module thus far, to provide an in-depth analysis of (1) the current Mexican business environment for the specific industry you chose, and (2) the business environment of the regional market that the Mexican company is trying to reach.

Part 4: Doing business in Mexico

Now you will present your findings to the international company of your choice. Your report shall include factual and detailed information on the current Mexican business environment stressing the imports segment, with a brief history of the relevant industries and at least two short-term projections or future scenarios. Your work must be presented in the format of a highly standardized executive report.

Part 5: Mexican expansion

Next, you will present your findings to the Mexican PyME of your choice. Your report shall include factual and detailed information on the current exporting trends and the business environment of the world region they are aiming at. Please add a brief history of similar successful cases, and at least two projections or future scenarios. Your work must be presented in the format of a highly standardized executive report.

• One report on the current Mexican business environment for a foreign company of your choice, either hypothetical or real, that intends to enter the Mexican market.
• A second report on the current international business environment of a specific region of the world, for a Mexican small business (PyME) that is considering an international expansion.

Make sure you:

• Define your business persona appropriately. (10%)
• Choose your clients accurately. (10%)
• Analyze the respective environments extensively. (10%)
• Write a detailed report based on part 4. (35%)
• Write a detailed report based on part 5. (35%)